Kellogg’s and CSR

I was reading in AdvertisingAge yesterday about Corporate Social Responsibility and came across this article. 
Being form Michigan, I am a huge supporter of Kellogg’s, and at one point even lived 15 minutes away from its headquarters. However, what I was most eager to write about in my blog is that I am proud of the Kellogg’s corporation [...]

I no longer multi-task… I multi-mind

 

 
Not only is the Marketing to Women Conference celebrating its 5th anniversary here in Chicago this week, the conference is also featuring Ketchum’s Kelley Skoloda’s new book Too Busy to Shop: Marketing to “Multi-Minding” Women. A special reception and presentation will take place during the week to honor Kelley and her substantial work of brand marketing towards [...]

Gossip Girl.. and Dove?

As I was taking a break from writing my multitude of papers last night, I came across an interesting duo, Gossip Girl, and yes, Dove. In promoting their new “Go Fresh” campaign the right choice would be, obviously, Gossip Girl right? I get where the two are going though; Gossip Girl wants to clean up [...]

Prevent Child Abuse

I was walking down Michigan Ave. today and stopped to look at these decorated trees. In my opinion, this is a great awareness campaign and something I’d consider bringing to PRSSA to plan (currently we are planning something for PCAA). I like this awareness campaign (better than the environmentalists who ask you, [...]