Entries from May 2009

May 28, 2009

RT (@)me

Quick Q & A: How does viral information spread fast? Retweeting. PR Daily writes 12 tips on how to get your information retweeted, and fast. 

You don’t use the word ‘please.’ If you want help, you need to ask nicely. Use pls RT or please RT or please retweet. 
You use up all 140 characters. Leave at least [...]

May 21, 2009

Godiva already has a loyalty program, its current consumers.

As I was skimming across the PR News today, I came across an article that many women (and men) would enjoy, Godiva’s new loyalty program. I might actually be the only person on this planet who does not like chocolate, but for the billion others that do I’m sure they are ecstatic. 
New owner, Mike Giersi, explains [...]

May 20, 2009

Rethink everything.

Just read and very insightful article off AdvertisingAge.com. Avi Dan writes a plausible solution to coping with frugal consumers. Dan predicts that, “If the recovery follows the pattern of the past few recessions, it is likely to be a jobless recovery. Unemployment will remain high, consumer confidence low and consumption depressed”. 
The solution? Rethink product, promotion, [...]

May 12, 2009

Sorry Mom! I really did get you flowers!

The Washington Post’s Tech Crunch featured a short article on the recent “Whoops!” of FTD.com. Apparently, mothers across America did not receive their Mother’s Day flowers! To try and fix the issue, FTD planned to still deliver the flowers (a day late) and provide a $10 coupon to order even more flowers. 
However, what I found [...]