PR Book Club

Currently reading:

• Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR by Brian Solis and Deirdre Breakenridge.

Other reads to consider:

1. The New Rules of Marketing and PR by David Meerman Scott

Pg. 8- “Something’s very wrong in PR land.” I learned more about public relations and the effect the Internet has on the industry more from Mr. Scott’s book than I have from any textbook.